What is happening in this commercial?
In this commercial, although the teenager wears a nice suit and looks
dashing, he still feels insecure. It is because he can’t go to the senior prom
with a partner. However, his mom tries to comfort him that many people go to
the prom without a partner, but he doesn’t feel better. Before he leaving home,
his dad throw the key of Audi S6 to him.
Everything starts to change, when driving Audi S6 on the road, he becomes more
and more confident and brave. He even park the car on the principal-only parking
space when arriving in school. Furthermore, he even kisses the queen of the
prom on the party. Although he is hit by a boy and gets hurt on his eye, he
still laugh and scream happily on his way home, of course in the Audi S6.
What is the product or service?
The product is the Audi S6 in 2013.
Who
is the target audience?
I think this commercial is for people who are
still young and eager to be popular between their social networking. In this
video, the main role is a young man who needs popularity among his friends and
the confidence for himself. Both these two characteristics are highly demanded
by the young people.
What
emotions does it use to persuade the reader to buy the product or service? (fear, guilt, excitement, humor,
etc.)
I think it use humor to persuade
the consumers. People who had been a student all know what the teenager in the
video worried about. Besides, almost everyone have dreamed to get a kiss from
the most handsome boy or the prettiest girl on the party and even all of us
also dreamed to park our cars in principal’s parking space. These crazy dreams
can make us laugh easily. Of course when these wild dreams come true in the
video will definitely make the audience can’t do nothing but laugh.
Does it do a good job in persuading the
watcher to buy the product? Why or why not?
I
think this commercial’s goal is not to persuade the watchers buy the products. The
goal of this commercial is trying to use a humor way to give the audience a
deeply impression of their brand, Audi. It will make people think young,
creativity, bravery, confidence when they see Audi. I think it is also a significant
target of a commercial because when people feel interested in one brand, they
will very likely to consider the products of this brand when they have some
needs. To sum up, I think this commercial is successful to convey the
characteristics of the brands to the consumers. By the way, the cars made by
Audi are really fantastic! I love them.
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回覆刪除1. Are you part of the target audience for this commercial?
回覆刪除As a university student, I am at the age of which people are eager to be popular among classmates and cares about what others think about us. Therefore, I am part of the target audiences of this commercial. Having a nice car may be a nice method to let others to notice us, and then the bravery which Audi's car can bring to us is one of the important personality that can let us make friends with people more easily.
2. Does the commercial do a good job in persuading the watcher to buy the product? Why or why not?
Yes, I think this commercial do a great job in persuading the audience to buy the car. At first, I was not really get the key point of this commercial, but I was attracted by the beautiful car and the part that the main character kisses the queen of the party. After I watch this commercial for several times, I notice that when the young man becomes braver, he even parks his car at the space of principal only. It is really a nice design, which let us know how big changes can Audi's car do to us. Another reason is that this commercial's background is set in a school party which is very close to young people's life and they will definitely be attracted by this commercial.
1. Are you part of the target audience for this commercial?
回覆刪除Yeah, I can totally get the idea of Audi--Brave to do it!!
2. Does the commercial do a good job in persuading the watcher to buy the product?
I think it does because this commercial is unforgettable to audiences and can easily express its brand's main idea. It will attract people who are willing to confront difficulties without hesitation to identify its brand concept and purchase it.