2013年12月26日 星期四

Music Video : The Hall of Fame (The Script)


Why are you sharing this song?

This song is The Hall of Fame from the band The Script. I share this song because its lyrics are truly inspiring. Every time when I have some setbacks and feel frustrated, I will listen to this song to get the power again. Hence, I share it with you, hope it can bring the same positive power to you, too!

The meaning of the lyrics:

At the beginning, it signs that :
Yeah, you could be the greatest
You can be the best
You can be the king kong banging on your chest

You could beat the world
You could beat the war
You could talk to God, go banging on his door

You can throw your hands up
You can beat the clock
You can move a mountain
You can break rocks

At first, the signer tried to tell their audience that he/she is really excellent. Besides, he also said that he trusts that the audience can to do many extremely hard tasks. I think this part can make me think all the challenging tasks I counter in the real life become much easier.

The next part is:

You can be a master
Don't wait for luck
Dedicate yourself and you can find yourself

Standing in the hall of fame
And the world's gonna know your name
Cause you burn with the brightest flame
And he world's gonna know your name
And you'll be on the walls of the hall of fame

In this part, the lyrics encourage the audience to face the challenge and try to get the opportunities by himself or herself rather than sit there to wait for luck. I think “Dedicate yourself and you can find yourself” wants to tell the audience that he/she have to make a lot of efforts on what you mind, and then he/she can find what the definition of success in his/her mind.

The third part is:
You could go the distance
You could run the mile
You could walk straight through hell with a smile

You could be the hero
You could get the gold
Breaking all the records they thought could never be broke

Do it for your people
Do it for your pride
Never gonna know if you never even try

Do it for your country
Do it for your name
Cause there's gonna be a day
When you're...

Standing in the hall of fame

This part is a little bit similar with the first part. However, I really like the sentence” You could walk straight through hell with a smile". I think the singer tried to remind the audience that he/she should not forget to be happy and smile even though he/she is facing a challenging tasks and huge stress.

In addition, I do also appreciate the sentence” Never gonna know if you never try”. Sometimes when we face some difficult tasks, we will choose not to try because we are afraid of failure. Therefore, the singer tries to tell the audience that he/she will only know the results when he/she gives it a try.

At last, the lyrics said that “Do it for your people. Do it for your country.


.This part is also significant because sometimes people try to perform well or outstanding is not only for themselves but also for their families or even countries.

2013年12月11日 星期三

TV commercial : Audi S6 2013




What is happening in this commercial?

In this commercial, although the teenager wears a nice suit and looks dashing, he still feels insecure. It is because he can’t go to the senior prom with a partner. However, his mom tries to comfort him that many people go to the prom without a partner, but he doesn’t feel better. Before he leaving home, his dad throw the key of  Audi S6 to him. Everything starts to change, when driving Audi S6 on the road, he becomes more and more confident and brave. He even park the car on the principal-only parking space when arriving in school. Furthermore, he even kisses the queen of the prom on the party. Although he is hit by a boy and gets hurt on his eye, he still laugh and scream happily on his way home, of course in the Audi S6.

What is the product or service?

  The product is the Audi S6 in 2013.

Who is the target audience?

  I think this commercial is for people who are still young and eager to be popular between their social networking. In this video, the main role is a young man who needs popularity among his friends and the confidence for himself. Both these two characteristics are highly demanded by the young people.

What emotions does it use to persuade the reader to buy the product or service? (fear, guilt, excitement, humor, etc.)

I think it use humor to persuade the consumers. People who had been a student all know what the teenager in the video worried about. Besides, almost everyone have dreamed to get a kiss from the most handsome boy or the prettiest girl on the party and even all of us also dreamed to park our cars in principal’s parking space. These crazy dreams can make us laugh easily. Of course when these wild dreams come true in the video will definitely make the audience can’t do nothing but laugh.

Does it do a good job in persuading the watcher to buy the product? Why or why not?


I think this commercial’s goal is not to persuade the watchers buy the products. The goal of this commercial is trying to use a humor way to give the audience a deeply impression of their brand, Audi. It will make people think young, creativity, bravery, confidence when they see Audi. I think it is also a significant target of a commercial because when people feel interested in one brand, they will very likely to consider the products of this brand when they have some needs. To sum up, I think this commercial is successful to convey the characteristics of the brands to the consumers. By the way, the cars made by Audi are really fantastic! I love them.

2013年12月5日 星期四

Animal Documentary : A Lioness Adopts a baby antelope

1.Why am I sharing this documentary?

It is really incredible for a female lion to adopt the baby antelope. Besides, I was stunned that animals can feel the complicate mood in their mind just as human. I think the activities the lion did in this video can connect with many psychology issue in human’s world so I share it with you.

2.Summary of the documentary:

The unheard situation happened in Kenya, one female lion, which should be a predator adopt her prey, a baby antelope. The lion seemed was infatuated with the baby antelope , so they do everything together just as real mother and baby.

However the touching scene was a deadlock. The baby antelope was starving because of the lack of milk. The lion once tried to lead the baby antelope rejoin in the oryx, but it apparently can not be successful.

The expert pointed out that the female lion had a serious loss in her mind so that when she saw the antelope as her baby rather than prey. The main reason of the loss of the female lion was solitary. Lions are used to be group-living , but the female lion was alone. Hence, she became loss in her mind.

Finally, the female lion let the baby antelope go to the river, but there are many predators lives in the bank of the river. Even though the baby antelope was protected by the lion, it was still eaten by an adult male lion. After that, the female lion was frighten and anguished and acted as a mother, she couldn’t leave the scene  

On the next day of the death of the antelope, the female lion become a predator again, she killed a prey to feed herself. She was a truly predator, the only difference was that she didn’t equate the pray and the baby antelope.